For those of you who missed yesterday's "Coordinator Roundtable Workshop" at Air Products, attendees were asked to bring their 3 best practices and 3 greatest challenges for a discussion on boosting participation and support during an especially difficult economic year.
Some ideas from the workshop included:
- Solicit your company's retirees
- New-hire brochures/packets; New-hire United Way presentations
- Fundraisers (golf tournaments, food fairs, Penny Wars)
- Free parking/vacation days
- Senior management car wash
- Find out which coworkers have personally benefitted from a United Way program or agency and ask them to contribute a testimonial for your United Way communications.
- Ask coworkers who volunteer on local boards or contribute to United Way programs/agencies to explain during a United Way presentation - or in printed materials - why it's important to give back to the community.
- Use % Participation among employees as a company-wide goal
- Establish your own recognition level within your company
- As employees to contribute a percentage of their salary to be eligible for incentives
- Ask your CEO to remind employees to pledge through your company's voicemail system
- *Get your company's marketing materials in a community-wide basket raffle
INCENTIVES
According to Linda Hamilton, Crayola's campaign coordinator, "find out what your employees want instead of guessing at what they want."
Incentives are a sure-fire way of getting employees involved in your campaign. Oftentimes, incentives are the only way to raise dollars from employees who may have an affinity for other charitable causes or don't have the means or desires to contribute otherwise. When considering various incentives to offer for your campaign, think like your coworkers... what would motivate you to give? Some ideas...
- Jeans days or casual days
- Vacation days
- Parking spots
- Dinner or lunch with your company's CEO
The coordinators at Follet Corporation expressed their challenge in getting employees to United Way meetings. A suggestion was made by the coordinator from Lutron to offer gas cards in amounts of $20 to be raffled off at meetings.
INCENTIVES - Where to get 'em...
*At the top, right-hand side of your screen under "Links," click on "Latest Coordinator eNewsletter" for information regarding 2008 basket raffles.
For more information on how to implement the campaign strategies listed above, please contact your United Way account manager.
As always, thank you for all you do to make our community a better place to live and work!
No comments:
Post a Comment