Growing up, we must have heard a thousand times that we are all different from one another. We each come from different backgrounds and environments and hold different jobs.
Yet we are all people - people who face similar life events, choices, and moments when we could use a "hand up."
Each year, campaign coordinators just like you increase United Way's ability to make a difference in the lives of children, teens, older adults, and families and neighborhoods. In early 2008, United Way of America launched its LIVE UNITED Campaign to remind communities across the nation that we have a tremendous impact on the welfare of others when we give, advocate, and volunteer. Click here to see the 30-second video airing in communities throughout the United States.
The 2008 campaign materials will be arriving at your door in the next few weeks and this year's campaign brochure features local people who get involved in United Way - those who impact our community through donations, advocate for a better community, and who give of their time and talents to make the Lehigh Valley a better place to live and work.
During your campaign activities this year, a different strategy you might use with your coworkers is to engage them in a discussion on how they each LIVE UNITED. As people, we interpret and apply "LIVE UNITED" differently. According to Rich Harwood from The Harwood Institute for Public Policy in his list of Top 10 Ways to LIVE UNITED, "For me, 'Live United' is not rooted in a utopian vision. Rather, it is a call for each of us to step forward to engage with one another and to do our best to repair breaches in our lives and society. It is an entreaty to turn toward one another and make hope real." What better way to engage your coworkers in your company's campaign than to have them realize their peers are actively involved in the community? (You might even offer an incentive prize for those who share their stories of living UNITED.)
Your United Way's efforts are focused on achieving measurable results. We can only get there with your help. Whether you volunteered yourself as your company's campaign coordinator or the opportunity came knocking at your door, your work this year will help us achieve results that change lives and shape the futures of generations to come.
For questions on applying LIVE UNITED to your campaign, please contact your account manager or email Sarah Blum at sarahb@unitedwayglv.org. Thank you for all you do to LIVE UNITED!
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