Beginning Your Campaign...

The #1 reason most people don't give to United Way is because they weren't asked.

As you begin preparing for this year's United Way Campaign, remember that it is in times of economic uncertainty when the community's support is needed most; that less people feel they have the means or flexibility to contribute to charities when the need is greatest.

The following are key points to keep in mind when soliciting your organization's employees:

• Supporting United Way of the Greater Lehigh Valley ensures local services are available for our community.
• Investments are recommended by local volunteer committees and approved by the United Way's Board of Directors (who also volunteer their time, talents and expertise).
• United Ways 2008-2011 investments are working to address local crises, with a commitment to "moving the needle" on current conditions and bettering the quality of life for all Lehigh Valley residents.
• United Way is accountable to every donor in the Lehigh Valley, and focused on measurable outcomes for those who benefit from services provided because of their support.

It matters whether this year's campaign is a success. It matters that our children are healthy and that they succeed in school; that our older adults live in their homes among a caring network of family, friends and neighbors; that our families are stable, safe, and financially secure. As a recent campaign video released by the United Way of Greater Milwaukee succinctly put it...

"Nothing changes if nothing changes."

We are each responsible for the health and vitality of our community both today and for generations to come. On behalf of the United Way staff, volunteers, and our community, thank you for your efforts in assisting your organization's 2008 United Way Campaign.